Publicity Stunts
Publicity stunts are special events that are held to grab the attention of the general public.
Publicity stunts are used by firms to get media coverage so as to generate leads. Though nothing can give a business more positive media coverage than a well planned and executed publicity stunt, they can also cause irreparable damage to the firm, if gone wrong.

Following are some tips you can use to get the best out of your publicity event:

•    Your publicity stunt should be unique, creative and outstanding to grasp public interest.
•    Place for the event has to be carefully selected, so that maximum number of people can watch it.
•    You can use advertising to let people know about the upcoming event. Remember that your ad must not reveal too much information of the event, as that would spoil the curiosity about the stunt among the people.
•    Make sure that your stunt does not put the objective of the campaign away from focus. The core message behind your campaign should be clearly conveyed to the prospective clients.

Publicity stunts can be expensive and hard to organize, but no one can deny the interest and awareness that can be created by this strategy if used correctly.

Launch campaigns:
The launch of a new business or a new product by an existing business is one of the most vital events for any business. Your launch campaign is an opportunity to create brand awareness, generate leads and give your brand and edge over your competitors.

The following suggestions are useful in making your launch campaigns a success:
•    Everyone related to launch campaign should be very clear about the main aim of the campaign whether it is to create awareness, lead generation, revitalize sales etc.
•    Design your launch campaigns according to your targeted market segment, e.g. children, elderly, high income /low income etc.
•    Highlight the core value of your product in your campaign.
•    If you are going to introduce a completely new product, make sure that you continue to advertise success of your product immediately after its launch.
•    If you aim to establish long term relationship with your customers, refrain from making unrealistic claims in your launch campaign.
•    Select a good marketing mix to be used for the campaign, according to targeted customers.
•    It is helpful to use sales promotion techniques, such as lower introductory offers, giveaways or discounts on bulk buying to attract consumers.
•    Sales staff and marketing team should be adequately trained to handle post launch inquires from interested customers.

Successful launch campaigns will not only boost sales at the introductory stage of your product but it will help throughout the product life cycle.