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What Is A Squeeze Page?

Any online business is successful only when people are interested in your product/s and they want to hear more about it. Your goal is to get people to opt into your website, and you want those people to WANT to receive more information about you and your products. This can be in the form of newsletters, press releases or regular communication emails. A squeeze page can help you achieve this objective in the simplest and most effective possible manner.

To explain it further, a squeeze page is basically a one page web page that is specifically created to attract visitors, for your particular business, service or product, and you have ONE action on that page – and that is to get them to sign up to your database. You are basically asking for their permission to keep them informed about various offers, discounts, products and services.

The major benefits of using a squeeze page are as follows:

• It is fast and easy to build and is very productive to lure readers into becoming potential customers. (You can give away freebies, reports, tester and samples and competitions in return for an email address.
• This page allows you to gather data of those people who are genuinely interested in knowing about your products and services hence a targeted and qualified person to market too.
• A squeeze page can be tested (A/B tested) to see what your customers respond to better. You can then customise your message to them as appropriate.

The main purpose of a squeeze page is to inform the user of benefits they will get by providing their relevant data. It should thoroughly explain what is in store for the reader in a very attractive way so that he or she is compelled to try it out. To make this effort more productive, marketers usually complement it with emails to drive visitors to the site. The emails are a very powerful source of putting across your point is a more personalized form. Normally set up in an autoresponders manner at days 0,1,3,5,10, 15 and so on every 10 days. You can then add newsletters to this. (Ensure you also add value to these email or you will lose your subscriber base straight away – do not sell to them until they trust you)

There are different approaches in terms of styling, design and formatting your squeeze page, so choose the one that reflects your site, product and company. The content should have be convincing, but make sure you deliver what you promise or else you will lose credibility. Squeeze pages are known to increase the percentages of sign ups so use them wisely and build yourself a targeted mailing list.

Tags: squeeze page

This entry was posted on Friday, April 29th, 2011 at 1:41 pm and is filed under Lead Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.