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Generating Leads from Arranging a Seminar

Businesses are always looking for ways to generate leads. One way that is immensely effective is to arrange seminars to get people interested in your business.

Advantages of Arranging a Seminar:
Here’s why seminars are such a good way to generate leads:
• They give your business immense credibility.
• They satisfy information needs of your target market.
• They help your target market associate your business mentally with knowledge and expertise, and hence, being your clients would make them feel that they are in safe hands.
How to Go About Arranging a Seminar:
Consider these key factors in arranging a seminar, to get maximum leads out of it:

• Planning:
This is very important that you plan your seminar based on what particular objectives you have set for a particular event. Seminars should be used for lead generation only when you are sure that this is the best way to generate qualified leads for your organization. It is important to set a budget for a particular event based on the scale and scope of the event.

• Selecting Attendees:
Select your audience for the seminar according to the nature of your business. It’s easier to generate leads when your audience is more targeted. Demographics of your audience may also help you in determining whether an in-person event or a webinar is more appropriate. For example if your targeted audience is spread over a large geographical area, it would be better to use a webinar. Webinar can be recorded and reused on your website or for future campaigns as well.

• Promotion:
The first step in determining the promotional strategy is to understand the communication preferences of your targeted audience. One of the easiest ways to promote a seminar is through email. Invitation should be a concise, action oriented email that highlights the benefits of attending the event. You can advertise your events on popular blogs such as like LinkedIn or Face book. PR, direct mail or telemarketing can be used for this purpose as well.

• Content:
When you are using seminars for lead generation, this should be for sharing of information and providing answers to the attendee’s questions and must not look like sales pitch.

• Follow-up:
It is critical to ensure that you have been successful in generating leads after the seminar. As the purpose of the seminar is lead generation you must estimate the number and quality of the leads generated after the event. You can start follow up with the people who indicated interest immediately after the event by sending e-mails and phone calls. You can keep in touch with those prospects that may become leads later by sending an informational white paper about your product.

Tags: arrange a seminar, direct email marketing, generating leads, Generating Leads from Seminars

This entry was posted on Thursday, June 10th, 2010 at 9:00 am and is filed under Lead Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.