Did you know, on average, it takes someone a third of a second to decide whether they are going to open an email, three seconds to see if there is something of interest, and 30 seconds to respond to the ‘call to action.’ Therefore email marketing
is all about keeping and losing customers - in a matter of seconds!
Do you know your customer and know what they will respond too? If you don't or are unsure you may be losing more customers that you want to lose!
Some key facts about email marketing
1) You must have a relationship with trust with your customer.
2) Its not necessarily about selling its about educating the customer about your product or service
3) Ensure your message stands out - therefore make the message vital and relevant to them so they want to open yours and not trash it.
4) Ensure your message is engaging. Once they have opened it they coudl quite easily close it or hit spam in a matter of seconds. If you are not giving your customer what they want, they will leave you; it’s as simple as that.
5) Target, Target, Target. Don't send the specials for nappies to over 60 year olds, nor dont send the high heeled shoe specials to the men. This is a sure way to get your list blacklisted.
6) Personalise the email to the person who actually subscribed to your database. Ensure the persons name is in the email and preferably in the subject as well. Make it feel like you are writing to them.
7) Ensure there is a clear call to action.
8 ) Add a value add for the customer. Is there a reason why the customer will click on that link. What is in it for the customer. You may love your kitchen sinks that you have on special but why should your customer if they dont see any value or benefit in it?
9) Keep it short and concise. If you are a rambler, don't write any content for email messages. It will not get read. Think abou twhen you open an email and there is a lotof words... you are put of straight away!
10) Where possible always ask questions – get feedback from your customers.
isn't rocket science but there are standards we should all keep and follow to ensure it is maintained at a high level of satisfaction for us and our customers.