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Email Etiquette

As an online business owner, you need to spend a lot of time communicating through emails with your prospects, existing customers and associates. According to a survey by UCLA, about 90% of people use email for business purposes. But not everyone has the skills to develop a strong communication bond through them. Most people actually sabotage their chances of success due to bad email etiquette.

The way you carry out your email communication directly impacts your business’s success or failure. Here are some tips that you should keep in mind to improve your emailing skills and overall email etiquette
Length of the message
Although it is good to be concise in your mail you should be polite enough to use some basic courtesies so that the receiver feels comfortable reading your message. Keep in mind that A long message is not necessary.

Being word wise
Never use abbreviations when communicating with a client. The abbreviations are good for sms or mailing to a friend but business email etiquette demandS you to be more professional. Never write a pushy message. Read your mail several times before sending it. Your message should come across in a friendly and approachable tone. Also, never use emoticons unless you and your client are very comfortable with each other.

Immediate response
It is very important to respond in a timely manner to a clients’ message as it gives them an assurance that you care. If the actual results may take time to be delivered, do take time out to send a short mail informing them that you are working to resolve their query.

Tagging
Use the tagging of email message sparingly. It can be very annoying if you always tag your email as urgent. It may get the attention initially but it is not at all favourable in the long run. Do this only if the message is really important.

Communication is the key to building relationships. One inappropriate word and you may lose the customer for a lifetime. With proper email etiquette, you can make a big difference in the way your customers perceive you. So just remember what you are communicating and how you want to do it.

Tags: Email Etiquette

This entry was posted on Saturday, August 28th, 2010 at 10:00 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.