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5 tips for an effective email marketing campaign

Tips for an Effective Email Marketing Campaign
1. Avoid the Spam Filters:
Make sure that your emails do not contain content that could be caught by spam filters.

2. Avoid low cost, low quality mailing lists available for rent
. Do not compromise quality by going for low cost. A lot of companies tout low cost lists but remember that half the email addresses on such lists could be expired, belong to uninterested users, or even belong to spam checking companies. Generate your own quality leads instead or go to a company that is SPAM compliant and are knowledgeable about their lists. Ask UM Direct for more info about their high quality, spam coherent lists.

3. Go for opt-in, not opt-out
Opt-in means you place a form on your website asking interested users to leave their email ID’s. Hence emails are sent only to those who explicitly ask for them. In opt-out, you email users and ask them to unsubscribe if they do not want future emails. However, not everyone will actually unsubscribe; if they don’t want your emails they might simply “junk” them. Hence you keep wasting resources on sending messages to inactive users.

4. Greet Recipients by name. 
This makes them feel more like people and less like numbers. It improves chances of a better customer-business relationship and makes it more likely for them to respond to you.

5. Treat statistics with caution. 
This is very, very important. Do not be misled by email marketing statistics. Dig a little deeper beyond the numbers to see exactly how the number was calculated and exactly what it is representing. For instance, find out how the delivery rate is calculated: are all emails that didn’t bounce automatically included in “delivered”, regardless of how many of those got diverted into spam or junk? Or is your marketing company employing a delivery monitoring service that actually monitors the number reaching the recipient’s inbox? Of course, it would be the latter number that is of use to you, not the former.

An effective email marketing campaign will be a targeted, cost effective marketing strategy that no business should risk not doing.

Tags: email marketing campaign

This entry was posted on Friday, August 5th, 2011 at 9:05 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.