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Email Marketing Campaign Tips

Email marketing is one of the most powerful tools of internet marketing, given its wide reach and its ability to communicate information quickly and efficiently. It can give your sales a large boost and increase your profits, but only if it is done correctly, keeping certain ideas in mind, for an inefficient email marketing campaign can waste your resources and damage your reputation. Here are some tips to keep in mind for a strong email marketing campaign.

Tips for an Effective Email Marketing Campaign
1. Avoid the Spam Filters:
Make sure that your emails do not contain content that could be caught by spam filters. Multiple dollar signs, exclamation marks and excessive capitalization can be interpreted as spam. Plus, they have the additional disadvantage of creating a spam-like impression on the recipient, so make sure you avoid these. Another way to avoid the spam filters is to ensure that the HTML part of the message corresponds correctly with its plain text counterpart, because this is another thing spam filters check in particular.

2. Avoid low cost, low quality mailing lists available for rent
Do not compromise quality by going for low cost. A lot of companies tout low cost lists but remember that half the email addresses on such lists could be expired, belong to uninterested users, or even belong to spam checking companies. Generate your own quality leads instead.

3. Go for opt-in, not opt-out
Opt-in means you place a form on your website asking interested users to leave their email ID’s. Hence emails are sent only to those who explicitly ask for them. In opt-out, you email users and ask them to unsubscribe if they do not want future emails. However, not everyone will actually unsubscribe; if they don’t want your emails they might simply “junk” them. Hence you keep wasting resources on sending messages to inactive users.

4. Greet Recipients by name
This makes them feel more like people and less like numbers. It improves chances of a better customer-business relationship and makes it more likely for them to respond to you.

5. Treat statistics with caution
This is very, very important. Do not be misled by email marketing statistics. Dig a little deeper beyond the numbers to see exactly how the number was calculated and exactly what it is representing. For instance, find out how the delivery rate is calculated: are all emails that didn’t bounce automatically included in “delivered”, regardless of how many of those got diverted into spam or junk? Or is your marketing company employing a delivery monitoring service that actually monitors the number reaching the recipient’s inbox? Of course, it would be the latter number that is of use to you, not the former.

An effective email marketing campaign will be a targeted, cost effective marketing strategy that no business should risk not doing.

Tags: direct email marketing, effective email marketing campaign, email marketing campaign, email marketing campaign tips

This entry was posted on Wednesday, February 17th, 2010 at 9:00 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Email Marketing Campaign Tips”

1. Birgit Yurman says:

   March 2, 2010 at 7:51 am

   I am looking for the best autoresponder service I have been with with AWeber from the very beginning (for a couple of years now.) Thanks that you remind me I should write a post about their latest service updates. – Best regards