Consumer emailing list Australia

Why SEO

Why SEO

Prior to the internet, the only two “free” forms of promotion were word-of-mouth and publicity.
With the addition of three relatively simple online techniques, organisations large and small can tap into a significant stream of new business without necessarily spending a cent. These three forms of promotion are SEO (Search Engine Optimisation), Email Marketing and Social…

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What is Customer Relationship Management, CRM?

What is Customer Relationship Management, CRM?

CRM, Customer relationship management, has been and is the cornerstone of many successful businesses – it has also been around long before the invention of the internet. Basically, customer relationship management is the methodology to help businesses enhance or build relationship with their customers in an organized fashion. This can be done many ways.
Customer Relationship Management (CRM)…

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Email Subject Line: Longer subject increases opens 8.2%

Email Subject Line: Longer subject increases opens 8.2%

Before we chat about what is a good email subject line lets just look at an objective of an email. The objective of an email is to get a click. However, while this goal seems clear, your prospective customers aren’t looking for a reason to click your email – they’re looking for a reason to…

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3 myths of email marketing demystified

3 myths of email marketing demystified

Email marketing is one of those industries that has many myths that may or maynot be true! Lets look at demystifiying just 3 of them …
1: No-one opens an email on a Friday
This is not true, especially in the B2B space. (UM direct also sends to consumers on a Friday) Perhaps it’s because as the…

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Understanding Spam Filtering

Understanding Spam Filtering

Whether you are a customer of bulk email, someone who is receiving too much spam, or a legitimate bulk mail sender who’s mail is getting blocked by mistake, you’ll want to understand spam filtering and how email is blocked. For ths post we will look at one popular spam filtering tool which you may have…

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How has the email industry changed?

How has the email industry changed?

Sending email used to be easy when the email industry was in its infancy. Even legitimate bulk email could be sent without problems.
Today, if you are sending bulk email, you should consider using double-opt-in customer lists. This is where the customer signs up for your newsletter, for example, but then receives a message asking them…

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Blacklists

Blacklists

What are blacklists?
Blacklists indicate domains that you just don’t want to receive email from. Typical email clients have the ability to just click on an icon, and the sender will automatically be added to your personal blacklist. The problem with this is that the sender’s address is often spoofed. So if you blacklist the domain…

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What are email blacklists

What are email blacklists

When you send email, you are sending data to private networks. The owners of the networks have the right to restrict what can and can’t go through their network. In other words, you are a “guest” of their network. If you abuse your guest privileges, you can expect to be blocked from future access to…

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10 myths about email deliverability

10 myths about email deliverability

10 myths about email deliverability
1. Revenue equals subscriber interest.
Too many marketers are lulled into a false sense of security by the seemingly unquenchable revenue generated by the e-mail channel. Take a hard look at your file. The data will show that most purchases are made by only a portion of the file….

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How to enter competitions and win

How to enter competitions and win

It probably doesn’t occur to most people that when you enter competitions, that are free through the web can provide a substantial source of income. It’s a novel idea, and not too many people have caught on to this trend yet, which means that now is the best time to get involved. There are countless…

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