In a vast ocean of consumer data, gigawatts of power are devoted to finding correlations or patterns in all the randomness. The value of this investment comes from how successful these algorithms predict an individual’s reaction under certain media conditions, with varying degrees of confidence. The more timely, the more diversified the data sources, the [...]

We have had a small but amazingly symbolic milestone reached in our world. For the first time, monthly digital advertising spend overtook that of newspapers! This won’t be a surprise to anyone, but given that digital revenues were half that of print in April 2010, it is evident that this has happened very quickly. While [...]

If you’re like most marketers, you’re looking for proven ways to get more of a return on your email marketing efforts. You know that email can be a powerful channel for driving revenue. This guide contains five essential email best practices, with quick tips to help increase your revenue. 5 PROVEN EMAIL PRACTICES TO DRIVE [...]

Tactic #1: Pay attention to the initial email Welcome emails are among the most common automated messages. Research showed that the most common type of automated email is the welcome message, with thank you messages coming in second. Pay careful attention to this initial message. This is your chance to make a good first impression [...]

It’s not that your email marketing content isn’t spectacular. But your subscribers may be wondering, “Hey, am I ever going to get the hook up? The insider deal? That little bit of extra-special love reserved just for me?” The answer is yes … well, if you can think of a cool deal to send them. [...]

UM Direct Anti–Spam Policy Updated 5th January 2010 At UM Direct, we are aware of our responsibilities as a good Internet citizen and are dedicated to protecting the privacy rights of other Internet citizens. We vigorously oppose the sending of unsolicited email (spam). UM Direct does not allow anyone to use our services for the [...]

So what devices suit your target market when Communicating and Engaging your Customers without being invasive and alienating? TELEVISION TELEVISION is no longer the main device commanding our attention or being used by consumers to engage with brands – it is now the device used most commonly during simultaneous screening and is therefore the main [...]

What is the secret behind communicating and engaging consumers without being invasive and alienating? Consumers today own multiple devices and move seamlessly between them throughout the day (sequential screening), or using multiple devices simultaneously (simultaneous screening). The device many consumers choose to use at any given time often depends on the context i.e. how much [...]

Few technologies are as hotly contested right now as mobile payments. Financial institutions, telcos, retailers and even Google are all attempting to crack the market. Yet for now the technology is immature and adoption remains low. So who will win the race? And what will be the winning platform? Open or closed? While it’s far [...]

Facebook recently broke the one billion member mark; Lady Gaga tweets to over 30 million ‘little monsters’ daily; the word ‘Lolz’ has finally emerged from online obscurity to be formally recognised in the Oxford Dictionary. No matter how you look at it (or through which Instagram filter), the scale of the social media world is [...]