Consumer emailing list Australia

Member Profile

With many thousands of new members a month across all databases we offer highly targeted and relevant communication to non-incentivised profiled opted in members

Profiling of our members

  • Over 30 demographic profiles
  • Over 100 interest areas
  • Strong female skew (72% female)
  • Strong 25 – 55 year old age group
  • Strong representation in the “principle grocery buyer” category

The interest categories can be split into the following categories

Demographic & Psychographic

  • Location including postcode and radial targeting by postcode
  • Household Income Level
  • Age
  • Gender
  • Occupation & Occupation Status
  • Company Purchase Decision
  • Company Purchase Influencers
  • Employment Industry Segment
  • Education Level
  • Parents with Dependents
  • Singles
  • Home Owners
  • Car Owners
  • Credit Card Owners
  • Alcohol Preferences
  • Pet Owners
  • Mobile Phone Ownership & Spend (p/mth)
  • Insurance & Investments
  • Grocery Buyers & Spend (p/wk)
  • Media Consumption Frequency (press, TV, cinema, internet, radio)

Interests (General)

  • Alternative Health
  • Beauty Products
  • Business Opportunities/Franchises
  • Charities & Donations
  • Children’s Products/Toys
  • Competitions
  • Computers/Technology
  • Cooking
  • Education/Training
  • Employment Services
  • Fashion/Clothing
  • Gardening Products
  • Fine Art, Galleries, Museums
  • Health and Fitness
  • Interiors/Decorating
  • Internet Access Plans
  • Investing: Property
  • Investing: Stockmarket
  • Medical/Health Insurance
  • Mobile Handsets/Plans/Accessories
  • Online Shopping
  • Personal Banking & Finance
  • Pet Care
  • Photography
  • Renovation/Home Improvement
  • Superannuation
  • Travel: Family Holidays
  • Travel: International
  • Travel: Short Breaks
  • Wine Collection/Tasting

Interests (Entertainment)

  • Arts & Craft
  • Sport: AFL
  • Sport: Rugby
  • Sport: Cricket
  • Sport: Basketball
  • Sport: Golf
  • Sport: Soccer
  • Sport: Tennis
  • Sport: Cycling
  • Sport: General
  • TV Shows
  • Movies/Cinema
  • Music/CDs
  • Performing Arts
  • Bars & Restaurants
  • Books & Magazines
  • Camping Equipment
  • Cars/Motoring
  • Clubbing/Pubs
  • Concerts/Theatre
  • Dating and Singles
  • DVDs/Videos
  • Video Games