"We started UM Direct as we felt there was a fast easy and cost effective way to accelerate business without the hassle of becoming marketing experts. In all of our businesses we have used "leverage" in some form or another. Using effective permission based email marketing is one of the most powerful forms of leverage online today."
Nicci Barnes and Lee Bush, CICUM Direct Pty Ltd is an Australian owned email marketing company, formed when founders Nicci Barnes and Lee Bush discovered a real need for high quality permission based email marketing lists within Australia. With their combined experiences in project management, list brokerage, online marketing and business coaching strategic alliances were formed and UM Direct was born to service this need in 2009.
With contacts and strategic partnerships strongly formed UM Direct now has the ability to not only reach the highest quality permission based email lists within Asia Pacific but also the ability to take your campaign global! UM Direct can reach up to 4,000,000 subscribers within Australia alone.
UM Direct currently has over 300,000 unique subscribers within its network, and a reach of up to 4 million opted in subscribers. All subscribers are profiled and have opted-in to receive promotional material.
Our unique UM Direct network of membership databases allowing you to send precision-targeted emails, where you can choose from many demographic variables and interest groups.
Our recruitment process for all new subscribers to our membership sites feature a double opt-in confirmation process and only those who activate their accounts will receive communications from us. All users are adhering to receiving campaigns according to the terms and conditions of the site they are subscribing too.
UM Direct can produce leads to order from our existing programs or custom build a site program to suit your business needs. Lead generation campaigns deliver steady, predictable volumes of leads or clicks.
Lead costs vary according to incidence in the population, popularity of products or services and volume commitment.
Our Network Profiling consists of
Over 30 demographic profiles
Over 100 interest areas
Strong female skew (72% female)
Strong 25 – 55 year old age group
Strong representation in the “principle grocery buyer” category
Check out our Member Profile for more information on the member profiling
Check out the Companies we promote. Here we give you just a small glimpse of companies that we have run email campaigns for.
Check out our Media Kit. If you require more details then please just give us a ring or drop us an email.
Both Nicci and Lee are from corporate senior project management and senior online marketing backgrounds allowing for a powerful combination of management, innovation and leadership. Both are passionate about helping others achieve their true business potential.
UM Direct and partners has 17 years experience in permission based email marketing, market research panels and enterprise technical support. We are dedicated to creating repeat orders through excellence in delivery and cost, and are committed to your success. Our team will work with you to refine your online advertising campaign to ensure your performance metrics are met. We are fast becoming the email marketing company of choice in Australia.
